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Kotler, Philip
55
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15
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14
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12
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11
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10
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10
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10
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9
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8
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2
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2
Ministerial Conference A Borderless World: Realising the Potential of Global Electronic Commerce <1998, Ottawa>
2
Organisation for Economic Co-operation and Development / Steering Committee for the Preparation of the Ottawa Ministerial Conference A Borderless World: Realising the Potential of Global Electronic Commerce
2
Roland Berger & Partner, Gesellschaft für Strategische Planung <München>
2
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2
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1
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1
ALCATEL-SEL-Stiftung für Technische und Wirtschaftliche Kommunikationsforschung
1
AMCIS <16, 2010, Lima>
1
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1
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1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <11, 1992, Chicago, Ill.>
1
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1
Ashridge
1
Aspen Institute Roundtable on Information Technology (6, 1997, Aspen, Colo.)
1
Association of Computer Electronics and Electrical Engineers
1
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1
BDW, Deutscher Kommunikationsverband
1
BIR <2003, Berlin>
1
Berkeley Round Table on the International Economy
1
Bremer Institut für Betriebstechnik und Angewandte Arbeitswissenschaft
1
British Shops and Stores Association
1
Bund Deutscher Verkaufsförderer und Trainer
1
Business for Social Responsibility <Washington, DC>
1
CEC East <1, 2004, Beijing>
1
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Lecture notes in computer science
16
OECD working papers
13
IFIP
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of electronic business
7
Routledge interpretive marketing research
7
Foundations and trends in marketing : FTMKT
6
International series in quantitative marketing
6
Lecture notes in business information processing
6
Journal of nonprofit & public sector marketing
5
Marketing theory and applications
5
Professional certificate in marketing / The Chartered Institute of Marketing, CIM
5
Routledge advances in management and business studies
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Advances in international marketing : a research annual
4
Research papers from the Chair of Marketing / Fernuniversität in Hagen
4
Routledge advances in tourism
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Business development manuals
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CIM practice & revision kit / Professional certificate in marketing
3
CIM practice & revision kit / Professional post-graduate diploma in marketing
3
Communications in computer and information science
3
Decision support systems and electronic commerce
3
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
3
International series in operations research & management science
3
Journal of euro-marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Proceedings of the ... EMAC Conference
3
Working paper / International University in Germany, School of Business Administration
3
[International encyclopedia of modern hospitality and tourism management
3
ALB-HNI-Verlagsschriftenreihe
2
Advances in business marketing and purchasing
2
Advances in information security
2
Advances in management information systems
2
Applied optimization
2
Arbeitsberichte Mobile-Internet-Business
2
Australasian marketing journal
2
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Bibliography series / American Marketing Association
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
28,988
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BASE
893
RePEc
272
EconStor
255
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1
Inspire! : how to keep your customers when your competitors can't
Champy, James
-
2009
Persistent link: https://www.econbiz.de/10004940389
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2
Loyalty
marketing
for the internet age : how to identify, attract, serve and retain customers in an E-commerce environment
Sindell, Kathleen
-
2001
Persistent link: https://www.econbiz.de/10004731949
Saved in:
3
The lead ladder : turn strangers into clients, one step at a time
Schaller, Marcus
-
2007
Persistent link: https://www.econbiz.de/10004524540
Saved in:
4
Marketing
MacKinlay, Irma
;
O'Connor, Maria
;
Ross, Sara
-
2007
Persistent link: https://www.econbiz.de/10004541263
Saved in:
5
Hosting Web communities : building relationships, increasing customer loyalty, and maintaining a competitive edge
Figallo, Cliff
-
1998
Persistent link: https://www.econbiz.de/10004377643
Saved in:
6
Defying the limits : reaching new heights in customer relationship management
Renner, Dale H.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004850709
Saved in:
7
Jems from Johnson : a guide to successful customer relationship management
Johnson, Claude
-
2007
Persistent link: https://www.econbiz.de/10004907898
Saved in:
8
The ultimate sales letter : attract new customers, boost your sales
Kennedy, Daniel
-
2006
-
3rd ed
Persistent link: https://www.econbiz.de/10004913926
Saved in:
9
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
10
Marketing
and PR on a shoestring : getting customers and keeping them ... without breaking the bank
Holden, Philip R.
;
Wilde, Nick
-
2007
Persistent link: https://www.econbiz.de/10004878264
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