Purpose - The purpose of this paper is to investigate how technology-forcing regulations affect the product development process in the supply chain of heavyweight vehicles. Design/methodology/approach Through a case study, this paper seeks to understand how one of the leading companies in...

This paper proposes a new model for studying the new product development process inan artificial environment. We show how connectionist models can be used to simulatethe adaptive nature of agents’ learning exhibiting similar behavior as practically experiencedlearning curves. We study the...