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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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Anatomy of value and value-driven processes in business organisations
O'Cass, Aron (contributor) - 2010
Persistent link: https://www.econbiz.de/10008662678
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Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
Carlson, Jamie; O'Cass, Aron - In: The journal of services marketing 24 (2010) 2/3, pp. 112-127
Persistent link: https://www.econbiz.de/10003990882
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An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10009508012
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
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Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 29 (2015) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality
Carlson, Jamie; O'Cass, Aron - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10009706396
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Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661