//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Betriebliche Wertschöpfung"
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising and road safety: A...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Innovation
Marketing management
23
Marketingmanagement
23
Consumer behaviour
20
Konsumentenverhalten
20
Firm performance
14
Unternehmenserfolg
14
Australia
13
Australien
13
Brand management
13
Dienstleistungsqualität
13
Innovation management
13
Innovationsmanagement
13
Markenführung
13
Service quality
13
Beziehungsmarketing
12
New product development
12
Produktentwicklung
12
Relationship marketing
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
Brand image
10
Dienstleistungssektor
10
Markenimage
10
Service industry
10
B-to-B-Marketing
8
Business-to-business marketing
8
Customer satisfaction
8
Kundenzufriedenheit
8
Competitive advantage
7
USA
7
United States
7
Wettbewerbsvorteil
7
KMU
6
Lieferantenmanagement
6
Marketing
6
SME
6
Supplier relationship management
6
Value creation
6
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
22
research-article
3
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
Author
All
O'Cass, Aron
22
Sok, Phyra
8
Heirati, Nima
5
Ngo, Liem Viet
4
Siahtiri, Vida
3
Ahmadi, Hormoz
2
Getnet, Hailu
1
Lee, Wai Jin
1
Li, Yuan
1
Sok, Keo Mony
1
Song, Michael
1
Vesal, Mahdi
1
Weerawardena, Jay
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
3
European journal of marketing : EJM
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
British journal of management : BJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International small business journal : researching entrepreneurship
1
Journal of strategic marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
2
Anatomy of value and value-driven processes in business organisations
O'Cass, Aron
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008662678
Saved in:
3
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
4
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
5
Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
Saved in:
6
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
7
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
8
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
9
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
10
Anatomy of service innovation : introduction to the special issue
O'Cass, Aron
;
Song, Michael
;
Li, Yuan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009756198
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->