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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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Anatomy of value and value-driven processes in business organisations
O'Cass, Aron (contributor) - 2010
Persistent link: https://www.econbiz.de/10008662678
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
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Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 29 (2015) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
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Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 47 (2015), pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
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Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
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Anatomy of service innovation : introduction to the special issue
O'Cass, Aron; Song, Michael; Li, Yuan - In: Journal of business research : JBR 66 (2013) 8, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009756198