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Consumers' purchasing behavior towards green products in New Zealand
Gan, Christopher; Wee, Han Yen; Ozanne, Lucie; Kao, Tzu-Hui - In: Innovative marketing : IM 4 (2008) 1, pp. 93-102
Persistent link: https://www.econbiz.de/10003801086
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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Anatomy of value and value-driven processes in business organisations
O'Cass, Aron (contributor) - 2010
Persistent link: https://www.econbiz.de/10008662678
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An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10009508012
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
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Empowering senior citizens via third places : research driven model development of seniors' empowerment and social engagement in social places
Meshram, Kanika; O'Cass, Aron - In: The journal of services marketing 27 (2013) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10009747184
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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Creating commercially compelling website-service encounters : an examination of the effect of website-service interface performance components on flow experiences
Carlson, Jamie; O'Cass, Aron - In: Electronic markets : the international journal on … 21 (2011) 4, pp. 237-253
Persistent link: https://www.econbiz.de/10009405904
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Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie; O'Cass, Aron - In: The journal of consumer marketing 28 (2011) 7, pp. 524-531
Persistent link: https://www.econbiz.de/10009407495