marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre … examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little …

Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …

A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that … period under consideration. We discuss the theoretical foundations for the relationships between SCR and a set of marketing …-level data to test these relationships. We find that, although the relationship between the marketing mix variables and SCR is …