Entrepreneurial marketing : conceptual and empirical research opportunities
Year of publication: |
2013
|
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Authors: | Hills, Gerald E. ; Hultman, Claes |
Published in: |
Entrepreneurship research journal : ERJ. - Berlin : de Gruyter, ISSN 2157-5665, ZDB-ID 2629311-0. - Vol. 3.2013, 4, p. 437-448
|
Subject: | entrepreneurship | entrepreneurial marketing | marketing | research opportunities | M/E Interface | Entrepreneurship | Entrepreneurship approach | Marketing | Marktforschung | Market research | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1515/erj-2013-0064 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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