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Unleashing the Ideavirus
Godin, Seth
werden. Vielmehr bestehe die Aufgabe des Marketing darin, Prozesse zu initiieren, durch die die Kommunikation der Kunden …
Persistent link: https://www.econbiz.de/10005840619
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An Empirical Study to Evaluate theLocation of Advertisement Panels byUsing a Mobile Marketing Tool
Magnus, Sebastian; Maron, Markus - Universität <Koblenz - 2009
The efficiency of marketing campaigns is a preconditionfor business success. This paper discusses a technique …
Persistent link: https://www.econbiz.de/10009354126
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK
Dimitrova, Kristina Krasimirova; MacKay, Steve - In: International Journal of Online Marketing (IJOM) 7 (2017) 2, pp. 23-41
High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been...
Persistent link: https://www.econbiz.de/10012046814
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Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S.; Ramaswamy, Venkatram; Cohen, Steven H. - 1995
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …
Persistent link: https://www.econbiz.de/10009476603
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The relationship between the marketing mix and share of category requirements
Bhattacharya, C. B.; Fader, Peter S.; Lodish, Leonard M.; … - 1996
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that … period under consideration. We discuss the theoretical foundations for the relationships between SCR and a set of marketing …-level data to test these relationships. We find that, although the relationship between the marketing mix variables and SCR is …
Persistent link: https://www.econbiz.de/10009476604
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A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
DeSarbo, Wayne S.; Ramaswamy, Venkatram; Wedel, Michel; … - 1996
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...
Persistent link: https://www.econbiz.de/10009476605
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Co-creation experiences: The next practice in value creation
Prahalad, C. K.; Ramaswamy, Venkatram - 2004
Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this...
Persistent link: https://www.econbiz.de/10009476625