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Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness
Preuss, Christoph - 2014
The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop...
Persistent link: https://www.econbiz.de/10010238429
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Tchibo goes global : implementing a hybrid franchising strategy at Germany's leading coffee retailer
Alon, Ilan; Lattemann, Christoph - In: Global business and organizational excellence : a … 35 (2015/2016) 2, pp. 18-30
Persistent link: https://www.econbiz.de/10011437291
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The promise of social franchising as a model to achieve social goals
Volery, Thierry - In: Handbook of research on social entrepreneurship, (pp. 157-181). 2010
Persistent link: https://www.econbiz.de/10014545561
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Fallstudien zum Handelsmanagement
Kaapke, Andreas (ed.); Froböse, Michael (ed.) - 1999
Persistent link: https://www.econbiz.de/10001377655
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Wenn nur gute Argumente helfen : Entwicklung und Implementierung von Umweltstandards in strategischen Unternehmensnetzwerken
Bayrle, Christoph; Berlin, Sebastian - In: Umweltwirtschaftsforum : uwf ; die … 23 (2015) 3, pp. 87-95
Persistent link: https://www.econbiz.de/10011373145
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Strategic corporate social responsibility : sustainable value creation
Chandler, David - 2017 - 4 edition
Persistent link: https://www.econbiz.de/10011458681
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The materiality of CSR regulation : the making of CSR apparatuses in a diversified industrial group
Bastianutti, Julie - In: Materiality, rules and regulation : new trends in …, (pp. 127-142). 2016
Persistent link: https://www.econbiz.de/10011460524
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Geo-Institut Columbus GmbH (A) : constantly changing
Schweiger, Bastian; Amor, Roberto González; Albers, Sascha - In: Strategy case book, (pp. 1-9). 2015
Persistent link: https://www.econbiz.de/10011391562
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Geo-Institut Columbus GmbH (B) : extending the market position
Schweiger, Bastian; Amor, Roberto González; Albers, Sascha - In: Strategy case book, (pp. 11-19). 2015
Persistent link: https://www.econbiz.de/10011391567
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Going up or going down? : a case study of the German lift market
Raueiser, Markus; Schumacher, Gereon - In: Strategy case book, (pp. 21-33). 2015
Persistent link: https://www.econbiz.de/10011391569