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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag

Meffert, Heribert (honouree); Bruhn, Manfred (ed.); … - 1997

Persistent link: https://www.econbiz.de/10000622940

Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag

Bruhn, Manfred (contributor); Meffert, Heribert (honouree); … - 1998 - 2., aktualisierte Aufl.

Persistent link: https://www.econbiz.de/10000653007

A window to the consumer's mind : application of functional brain imaging techniques to advertising research

Plassmann, Hilke; Kenning, Peter; Ahlert, Dieter - In: Advertising and communication : proceedings 4th …, (pp. 74-81). 2005

Persistent link: https://www.econbiz.de/10003353612

A window to the consumer's mind : application of functional brain imaging techniques to advertising research

Ahlert, Dieter; Kenning, Peter; Plassmann, Hilke - In: International advertising and communication : current …, (pp. 163-178). 2006

Persistent link: https://www.econbiz.de/10003378119

Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie

Backhaus, Christof; Plassmann, Hilke; Kenning, Peter; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 197-224). 2007

Persistent link: https://www.econbiz.de/10003512988

Current status and future evolution of retail formats

Ahlert, Dieter; Blut, Markus; Evanschitzky, Heiner - In: Retailing in the 21st century : current and future trends, (pp. 289-308). 2006

Persistent link: https://www.econbiz.de/10003146738

Multikanalstrategien : Konzepte, Methoden und Erfahrungen

Ahlert, Dieter (contributor) - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001703473

Textil- und Bekleidungswirtschaft im Wandel : betriebs- und volkswirtschaftliche Aspekte im Spiegel der FATM-Arbeit 1990-2001

Ahlert, Dieter (contributor) - 2001

Persistent link: https://www.econbiz.de/10001582131

Vertical Price Coordination and Brand Care : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Ahlert, Dieter - 2013

Introduction to the current problem -- The myth that welfare is promoted by prohibiting vertical price and brand maintenance -- The risk of Resale Price Mainenance prohibition for the effectiveness of inter-brand competition -- The risk of admissible price-maintenance systems for the...

Persistent link: https://www.econbiz.de/10014016634

Vertical price coordination and brand care : interdisciplinary perspectives on the prohibition of resale price maintenance

Ahlert, Dieter; Schefer, Benjamin - 2013

Persistent link: https://www.econbiz.de/10009793813