Vida, Irena; Kos Koklič, Mateja; Kukar‐Kinney, Monika; … - In: Journal of Research in Interactive Marketing 6 (2012) 4, pp. 298-313
Purpose – The purpose of this paper is to investigate consumer perceptions of personal risk and benefits of digital piracy behavior as determinants of one's justification for such behavior and the consequent future piracy intention. Temporal effects of rationalization in shaping future piracy...