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Creating superior customer value and reaping its benefits for the company
Staritz, Matthias - 2008
Persistent link: https://www.econbiz.de/10003721453
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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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The impact of brand health on customer equity
Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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The Customer Asset : Understanding and Managing its Value
Bendle, Neil T.; Wang, Xin - 2023
1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.
Persistent link: https://www.econbiz.de/10014442245
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The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick; Meierer, Markus; Näf, Jeffrey - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 53 (2016) 6, pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
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Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun; Jiang, Zhenling; Nevskaya, Yulia; … - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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Sustainability in social brand communities : influences on customer equity
Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011407172