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Handbook of research on customer equity in marketing
Kumar, V. (ed.); Shah, Denish (contributor) - 2015
"Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom...
Persistent link: https://www.econbiz.de/10010475436
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Handbuch Wertmanagement in Banken und Versicherungen
Fischer, Matthias (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001851248
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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Kracklauer, Alexander H. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001740554
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MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther; MacMillan, Ian C. - 2005
Persistent link: https://www.econbiz.de/10002346613
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Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 2000 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001512318
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
Gouthier, Matthias H. J. (ed.); Stauss, Bernd (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003516945
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Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
Bruhn, Manfred (contributor) - 1999 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001365814
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Healthcare : market dynamics, policies and strategies in Europe
Glowik, Mario (ed.); Smyczek, Sławomir (contributor) - 2015
Persistent link: https://www.econbiz.de/10010527233
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842