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The long tail : how endless choice is creating unlimited demand
Anderson, Chris - 2007
Persistent link: https://www.econbiz.de/10003465586
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Impact of e-commerce on consumers and small firms
Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301619
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Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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The marketing-operations interface
Chayet, Sergio; Hopp, Wallace J.; Xu, Xiaowei - In: Handbook of quantitative supply chain analysis : …, (pp. 295-334). 2004
Persistent link: https://www.econbiz.de/10002233784
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Sources and spread of innovation in small e-commerce companies
Mellor, Robert B. - 2005 - 1. ed., 1. printing
Persistent link: https://www.econbiz.de/10002732814
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Creating value through returns management : exploring the marketing-operations interface
Mollenkopf, Diane A.; Frankel, Robert; Russo, Ivan - In: Journal of operations management 29 (2011) 5, pp. 391-403
Persistent link: https://www.econbiz.de/10009129659
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E-business innovation and process management
Lee, In (contributor) - 2007
Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services …
Persistent link: https://www.econbiz.de/10011726011
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
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Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era
Rialti, Riccardo; Zollo, Lamberto - 2023
1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital … Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The … Expressions of Digital and Digital Technologies: How Do They Become Two of the Most Diffused Jargon in Management and Marketing …
Persistent link: https://www.econbiz.de/10014337012