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~language:"eng"
~subject:"Internet"
~subject:"Media industries"
~type_genre:"Adressbuch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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4
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ECONIS (ZBW)
33
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1
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
2
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
4
Measures to encourage the development of the industry of audiovisual production : MEDIA 92
1990
Persistent link: https://www.econbiz.de/10000813249
Saved in:
5
Mesures pour encourager le développement de l'industrie audiovisuelle : MEDIA 92 ; vade mecum
1990
-
Ed. 4
Persistent link: https://www.econbiz.de/10000813253
Saved in:
6
Does public service broadcasting serve the public? The future of
television
in the changing media landscape
Dijk, Machiel van
;
Nahuis, Richard
;
Waagmeester, Daniel
- In:
De economist : Netherlands economic review ; quarterly …
154
(
2006
)
2
,
pp. 251-276
Persistent link: https://www.econbiz.de/10003358712
Saved in:
7
Lost on the web : does web distribution stimulate or depress
television
viewing?
Waldfogel, Joel
- In:
Information economics and policy : IEP
21
(
2009
)
2
,
pp. 158-168
Persistent link: https://www.econbiz.de/10003850282
Saved in:
8
Media business in the Baltic states : a comparative analysis of Lithuania, Latvia and Estonia
Grundey, Dainora
- In:
Transformations in business & economics : scholarly papers
7
(
2008
)
1
,
pp. 104-136
Persistent link: https://www.econbiz.de/10003939129
Saved in:
9
Internet protocol
television
Shin, Dong-Hee
;
Hwang, Yongsuk
- In:
The journal of media economics
24
(
2011
)
3
,
pp. 174-200
Persistent link: https://www.econbiz.de/10009373396
Saved in:
10
Political orientation and perceived quality of
television
channels
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
6
,
pp. 813-835
Persistent link: https://www.econbiz.de/10011392419
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