Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues … theory -- Contemporary interpretations of buyer behaviour -- How does marketing communications work? -- Managing marketing … communications -- Marketing communications : strategies and planning -- Marketing communications : objectives and positioning -- The …

exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even … measurable contribution to the goals of the organisation. Now in its second edition, Strategic Integrated Marketing … on social media and now to integrate them into your marketing function Robust pedagogy to help reinforce learning and …