Marketing communications : interactivity, communities and content
Chris Fill
| Year of publication: |
2009 ; 5th ed.
|
|---|---|
| Authors: | Fill, Chris |
| Publisher: |
Harlow [u.a.] : Prentice Hall/ Financial Times |
| Subject: | Marketing | Kommunikation | Communication | Marketingmanagement | Marketing management | Theorie | Theory | USA | United States | Unternehmen | Kommunikationsstrategie | Kommunikationsmodell |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVII, 958 S. Ill., graph. Darst. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2005 0902 |
| ISBN: | 978-0-273-71722-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003767204