Showing 41 - 50 of 15,073
Why care about Information Management? ; Insurance Marketing & Sales Optimization; Customer Centric Approach ; Making …
Persistent link: https://www.econbiz.de/10008637649
Nowadays modern advertising environments try to provide more efficientads by targeting costumers based on their interests. Various approaches existtoday as to how information about the users’ interests can be gathered. Users candeliberately and explicitly provide this information or user’s...
Persistent link: https://www.econbiz.de/10009004993
In this article we provide a seminal academic investigation of mo-bile telephony consumers' perception of the recently introduced costcap tari in comparison to corresponding pay-per-use and atrate call-ing plans. Previous studies have identied several psychological eectsthrough which consumers...
Persistent link: https://www.econbiz.de/10009284842
The efficiency of marketing campaigns is a preconditionfor business success. This paper discusses a technique …
Persistent link: https://www.econbiz.de/10009354126
Geographical Information Systems (GISs) are often used to assist marketing planners inidentifying suitable retail … locations, regionally distributing advertising campaigns, or targetingdirect marketing activities. GIS–thematic maps facilitate …
Persistent link: https://www.econbiz.de/10009360485
We compare the performance of a specifically designed feedforward artificial neural network with one layer ofhidden units to the K-means clustering technique in solving the problem of cluster-based market segmentation. Thedata set analyzed consists of usages of brands (product category:...
Persistent link: https://www.econbiz.de/10009360500
marketing 50,000 or more hogs per year. We estimate that 27 operations marketing at least 500,000 hogs a year sold 43% of US … hogs in 2006. The next 164 operations marketing between 50 and 500 thousand hogs a year sold 21% of US hogs. Another 21 … marketing less than 10,000 hogs a year and this size category is losing market share as larger operations expand. Producers in …
Persistent link: https://www.econbiz.de/10009360824
Despite the excessive use of the term “paradigm” after the publication ofKuhn’s “The Structure of Scientific Revolutions” (first edition in 1962),many philosophers of science but social scientists, too, have doubted thatscientific revolutions have actually taken place in the social...
Persistent link: https://www.econbiz.de/10005858986
marketing. At the same time, the availability of software alternatives to Lohmöllers LVPLS package has considerably increased …
Persistent link: https://www.econbiz.de/10005861232
This study investigates what creates value for customers and how providers canimprove value for their customers. A comprehensive analytical model with a fourstepapproach is presented and applied in the field of financial services. In a firststep, the main customer value drivers are identified...
Persistent link: https://www.econbiz.de/10005861508