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~language:"eng"
~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
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1,064
Television
988
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219
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179
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163
television
136
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102
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86
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Moshary, Sarah
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4
Song, Jihong
4
Waldfogel, Joel
4
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3
Sørgard, Lars
3
Wilbur, Kenneth C.
3
Acheson, A. L. Keith
2
Bellman, Steven
2
Besen, Stanley Martin
2
Bruni, Luigino
2
Christopherson, Susan
2
Dijk, Machiel van
2
Evens, Tom
2
Friehe, Tim
2
Guitart, Ivan A.
2
Hervet, Guillaume
2
Kataria, Mitesh
2
Kruse, Jörn
2
Maule, Christopher J.
2
Mitchell, Bridger Morgan
2
Motta, Massimo
2
Müller, Helge
2
Nahuis, Richard
2
Neumeier, Florian
2
Polo, Michele
2
Regner, Tobias
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Stanca, Luca M.
2
Varan, Duane
2
Waagmeester, Daniel
2
Yamamura, Eiji
2
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1
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1
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1
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CESifo working papers
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4
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3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
NBER working paper series
3
The economist
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
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Houghton Mifflin Adviser in Marketing
2
Information economics and policy : IEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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2
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2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
Working paper series
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in media, entertainment, and the arts (AMEA) book series
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Advertising in a multimedia age
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
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CESIFO WORKING PAPER NO. 1862 CATEGORY 9: INDUSTRIAL ORGANISATION (2006)
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CESifo - Center for Economic Studies & Institute for Economic Research - Working Papers
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CIE discussion papers
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Cambridge journal of regions economy and society
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Canadian public policy : a journal for the discussion of social and economic policy in Canada
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Cmnd.
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Competition Policy in Network Industries
1
Critical perspectives on work and employment
1
Critical perspectives on work and organisations series
1
De Gruyter handbook of media economics
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ECONIS (ZBW)
161
USB Cologne (EcoSocSci)
3
USB Cologne (business full texts)
1
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
4
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
5
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
6
Media, technology and family : interrogating the dynamics of interactions
Nair, Tara S.
-
2016
Persistent link: https://www.econbiz.de/10012505292
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
MEDIA programme : MEDIA ; Measures to encourage the development of the European audiovisual industry
1994
-
Ed. 5
Persistent link: https://www.econbiz.de/10000897077
Saved in:
9
International regimes for trade, copyright and investment in film and
television
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1993
Persistent link: https://www.econbiz.de/10000856824
Saved in:
10
Technological compatibility, standards and global competition : the dynamics of industry evolution and competitive strategies
Hariharan, Sahasranam
-
1990
Persistent link: https://www.econbiz.de/10000835546
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