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Trust is an important topic in franchising research. However, research has neglected franchisees' trust in their fellow … is therefore an important issue for franchisors. We contribute to franchising research by developing an integrative … and consequences of coworker trust within organizations and translate these insights to a franchising context to propose …
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franchisees’ trust in the fair and effective functioning of their franchising networks. We build on procedural fairness theory and …
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