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The rapid emergence of China and India as prime locations for low-cost manufacturing has led some analysts to conclude that manufacturers in the "old economies"-the U.S., U.K., Germany, and Japan-are being edged out of a profitable future. But if countries that historically have been at the...
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Das Buch behandelt eines der wichtigsten und aktuellsten Themenfelder des modernen Marketing-Managements. Der Ansatz verbindet dabei den "neuen" Ansatz des "Relationship Marketing" mit dem klassischen Ansatz der strategischen Marketingplanung. Die Struktur des Buches orientiert sich an den...
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