Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

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Contents note continued: Case 6 Interactive Recycling --- Service Innovation in a Green Clusterpt. II Internal and External Information Needs of Geographically Remote Industrial Clusters -- Case 7 Downturn for a Manufacturing Company in a Geographically Remote Industrial Cluster -- Case 8 Saab --- A Case of Emergency -- Case 9 Connecting Strategy with Functional Practice in the Automobile Industry -- Case 10 Cluster Development and Marketing Challenges for a Regional Biorefinery Cluster -- pt. III Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters -- Case 11 Sweet and Sound with Xylitol -- Case 12 Revitalizing Agro-Machinery Manufacturing in Tanzania --- The Case of IEL -- Case 13 Skagenfood A/S in the Northern Jutland Seafood Cluster --- Decisions to Develop the Business -- Case 14 Growth Challenges in Small Manufacturing Ventures from Emerging Economies -- - The Evidence from Moldova

Contents note continued: Case 15 Winery Startup within a Wine-Producing ClusterCase 16 Convergence and Differentiation in Regional Know-How --- The Case of Central Otago Pinot Noir -- pt. IV Information Technology Issues and Geographically Remote Industrial Clusters -- Case 17 Software Development in a Remote Geographic Location --- The Case of TextFlow -- Case 18 National Computer Services, Inc. --- Market Options for a Small Middle Eastern IT Company -- Case 19 Golf Goes Virtual with GOLFZON.

Machine generated contents note: ch. 1 An Introduction to Geographically Remote Industrial Clustersch. 2 Formation and Growth of Geographically Remote Industrial Clusters -- ch. 3 Smaller Manufacturing Enterprises in Geographically Remote Industrial Clusters -- ch. 4 Business-to-Consumer Marketing Management -- ch. 5 Marketing Management and Cluster Dynamics -- ch. 6 Notes on Case Analysis -- Collected Cases -- pt. I Formation of Geographically Remote Industrial Clusters -- Case 1 Instinctive Formation of an Industrial Cluster -- Case 2 Athelia --- How Can an Old City Survive the Death of French Shipyards? -- Case 3 Closing the Distance between Two Furniture Clusters --- Mobelriket in Lammhult and Tibro Interior in Tibro -- Case 4 Social and Environmental Value-Based Cluster Development --- The Dilemma of Wishing to Do Good by Selling Textile Goods -- Case 5 The Textile Firm ZEEL S.A. or the Never-Ending Story of Marketing as Levitt's "Cinderella"

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