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Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
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2
Is first- or third-party audience data more effective for reaching the "right" customers? : the case of IT decision-makers
Neumann, Nico
;
Tucker, Catherine
;
Subramanyam, Kumar
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 519-571
Persistent link: https://www.econbiz.de/10014458489
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A meta-analysis of loss aversion in product choice
Neumann, Nico
;
Böckenholt, Ulf
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10010402326
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A meta-analysis of extremeness aversion
Neumann, Nico
;
Böckelholt, Ulf
;
Sinha, Ashish
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011479195
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Mandatory calorie disclosure : a comprehensive analysis of its effect on consumers and retailers
Zlatevska, Natalina
;
Neumann, Nico
;
Dubelaar, Chris
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011833484
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The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
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7
The economics of advertising and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
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8
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
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9
Identifying formal and informal influence in technology adoption with network externalities
Tucker, Catherine
- In:
Management science : journal of the Institute for …
54
(
2008
)
12
,
pp. 2024-2038
Persistent link: https://www.econbiz.de/10003798122
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10
Privacy protection and technology diffusion : the case of electronic medical records
Miller, Amalia R.
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1077-1093
Persistent link: https://www.econbiz.de/10003864212
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