concept of proactive marketing. We investigated the relationship between approach to crisis as an opportunity and market … performance. Based on a survey of 173 companies we demonstrated that proactive marketing can lead to better performance but larger …

marketing felsőoktatás megszokott gyakorlatát: a hallgatók a nappali-tagozatos egyetemista lét és főállású munkahely között …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …