This work investigates and provides examples of effective methods of statistical analysis for strategic decision making, specifically in managerial and marketing applications. The particular motivation is to bridge the gap between statistics and marketing management by presenting statistical...

"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campaigns as a...