Advertising research : theory and practice
Joel J. Davis
| Year of publication: |
2012 ; 2. ed.
|
|---|---|
| Authors: | Davis, Joel J. |
| Publisher: |
Boston : Prentice-Hall |
| Subject: | Werbung | Advertising | Theorie | Theory | Statistische Methode | Statistical method | Werbewirkung | Advertising effects | Werbeforschung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Abstract [pearsonhighered.com] |
| Extent: | XXVIII, 675 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-13-212832-2 ; 978-0-13-212832-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009155043