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Product innovation : idea to exploitation
Bradbury, J. A. - 1989
Persistent link: https://www.econbiz.de/10000768627
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Cooperation for product innovation
Rosenkranz, Stephanie - 1996
Persistent link: https://www.econbiz.de/10000593589
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The world's greatest brands
Kochan, Nick (ed.) - 1996
Persistent link: https://www.econbiz.de/10000601993
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Innovation in marketing
Doyle, Peter (contributor) - 1998
Persistent link: https://www.econbiz.de/10000666771
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Technological innovation : generating economic results
Libecap, Gary D. (contributor); Thursby, Marie (contributor) - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003647159
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Innovation management and new product development
Trott, Paul - 1998 - 1. ed.
Persistent link: https://www.econbiz.de/10000649500
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New product forecasting : an applied approach
Kahn, Kenneth B. - 2006
Persistent link: https://www.econbiz.de/10003283377
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Invisible engines : how software platforms drive innovation and transform industries
Evans, David S.; Hagiu, Andrei; Schmalensee, Richard - 2006
Persistent link: https://www.econbiz.de/10003339757
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Managing customers' adoption barriers
Heß, Silke Claudia - 2009
Persistent link: https://www.econbiz.de/10003859478
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414575