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Guillet de Monthoux, Pierre; Patzak, Melitta - 1977

Persistent link: https://www.econbiz.de/10004822656

Guiller de Monthoux, Pierre; Patzak, Melitta - In: European Journal of Marketing 13 (1979) 3, pp. 126-140

Presents a case study of participation in buying practice, showing in what situations unions and personnel in customer firms take an active interest in a buying decision. Uses information from interviews carried out with industrial sellers to show how industrial marketers approach unions and...

Persistent link: https://www.econbiz.de/10014725093

Zugang zum Universitäts-Industrie-Markt : zur Mikroökonomie d. Universitätsforschers

Guillet de Monthoux, Pierre - 1977

Persistent link: https://www.econbiz.de/10000162669

Action and existence : anarchism for business administration

Guillet de Monthoux, Pierre - 1983

Persistent link: https://www.econbiz.de/10000667172

Opening the gates to the art firm : the Christos as entrepreneurs

Guillet de Monthoux, Pierre - In: The politics and aesthetic of entrepreneurship : a …, (pp. 75-91). 2008

Persistent link: https://www.econbiz.de/10003809284

Aesthetic perspective : hermeneutics of action

Guillet de Monthoux, Pierre - In: The principles of knowledge creation : research methods …, (pp. 131-146). 2007

Persistent link: https://www.econbiz.de/10003697659

The insider artist : a quartet of case studies

Guillet de Monthoux, Pierre - In: Society and business review 8 (2013) 3, pp. 269-280

Persistent link: https://www.econbiz.de/10010195711

Art, artist, and aesthetics for organizational visual strategy

Guillet de Monthoux, Pierre - In: The Routledge companion to visual organization, (pp. 146-161). 2014

Persistent link: https://www.econbiz.de/10009792923

Triptychs of curating : conversations with mothers of the in-between

Guillet de Monthoux, Pierre - In: Interpreting the maternal organisation, (pp. 195-216). 2014

Persistent link: https://www.econbiz.de/10010340335

Marketing by obedience : some notes on the normative paradigm for industrial marketing in Europe

Guillet de Monthoux, Pierre - In: Changing the course of marketing : alternative …, (pp. 159-171). 1985

Persistent link: https://www.econbiz.de/10001307196