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If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924346
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Lawlike relationships in marketing
Ehrenberg, Andrew S. C. - In: Die Forschung in Zukunft - die Zukunft in Forschung : …, (pp. 101-111). 1995
Persistent link: https://www.econbiz.de/10001317798
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Generalising a pricing effect
Ehrenberg, Andrew S. C. - In: The journal of industrial economics 39 (1990) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10001096519
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A successful new brand: shield
Wellan, Dee M. - In: Journal of the Market Research Society : JMRS 30 (1988) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10001051042
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Brand loyalty : now you see it, now you don't
Scriven, John - In: Marketing and research today : the journal of the … 22 (1994) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
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The liking and viewing of regular TV series
Barwise, T. P. - In: Journal of consumer research : JCR ; an … 14 (1987) 1, pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
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Patterns of store choice
Kau, Ah Keng; Ehrenberg, Andrew S. C. - In: Store choice, store location and market analysis, (pp. 225-250). 2015
Persistent link: https://www.econbiz.de/10011492724
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Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.; Uncles, Mark D.; Goodhardt, … - 2010
Persistent link: https://www.econbiz.de/10003924350
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The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.; Ehrenberg, Andrew S. C.; … - 2010
Persistent link: https://www.econbiz.de/10003924358