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Forschungsberichte zum Innovationsmanagement
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Understanding marketing : a European casebook
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Integrating brand strategies after an acquisition : Schwarzkopf & Henkel cosmetics
Faix, Axel
;
Kemper, Anne Christin
;
Köhler, Richard
- In:
Understanding marketing : a European casebook
,
(pp. 73-83)
.
2000
Persistent link: https://www.econbiz.de/10001638860
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Competitive advantage through innovation management
Faix, Axel
;
Büchler, Jan-Philipp
-
2019
Persistent link: https://www.econbiz.de/10012060793
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