Integrating brand strategies after an acquisition : Schwarzkopf & Henkel cosmetics
Year of publication: |
2000
|
---|---|
Authors: | Faix, Axel ; Kemper, Anne Christin ; Köhler, Richard |
Published in: |
Understanding marketing : a European casebook. - Chichester : Wiley, ISBN 0-471-86093-X. - 2000, p. 73-83
|
Subject: | Übernahme | Takeover | Markenführung | Brand management | Kosmetik | Cosmetics |
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