Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Taste tests : changing the rul...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
3
Theory
3
Advertising
2
Brand
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Market research
2
Marktforschung
2
Werbung
2
1987-1992
1
Bank
1
Bayes-Statistik
1
Bayesian inference
1
Dienstleistung
1
Estimation
1
Fernsehen
1
Großbritannien
1
Innovation
1
Market share
1
Marketing management
1
Marketingmanagement
1
Markov chain
1
Markov-Kette
1
Marktanteil
1
Operations Research
1
Operations research
1
Product counterfeiting
1
Produktpiraterie
1
Schätzung
1
Services
1
Software
1
Television
1
USA
1
United Kingdom
1
United States
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
Undetermined
15
Author
All
Givon, Moshe
6
Horsky, Dan
2
Buchanan, Bruce
1
Goldman, Arieh
1
Grosfeld-Nir, Abraham
1
Landsman, Vardit
1
Mahajan, Vijay
1
Muller, Eitan
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
Quantitative marketing and economics : QME
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The diffusion of a new service : combining service consideration and brand choice
Landsman, Vardit
;
Givon, Moshe
- In:
Quantitative marketing and economics : QME
8
(
2010
)
1
,
pp. 91-121
Persistent link: https://www.econbiz.de/10003958912
Saved in:
2
Using partially observed Marko processes to select optimal termination time of TV shows
Givon, Moshe
;
Grosfeld-Nir, Abraham
- In:
Omega : the international journal of management science
36
(
2008
)
3
,
pp. 476-485
Persistent link: https://www.econbiz.de/10003592059
Saved in:
3
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe
- In:
Technological forecasting & social change : an …
55
(
1997
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
Saved in:
4
Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 154-163
Persistent link: https://www.econbiz.de/10001036290
Saved in:
5
Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
Saved in:
6
Homogeneity and heterogeneity in stochastic models of brand choice behavior
Givon, Moshe
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 263-272
Persistent link: https://www.econbiz.de/10001041178
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
