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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Emotions and motivations in advertising
Rossiter, John R.; Percy, Larry - 1990
Persistent link: https://www.econbiz.de/10000846738
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The effect of vividness on attitudinal judgment
Kisielius, Jolita - 1982
Persistent link: https://www.econbiz.de/10000751645
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Scanning and focussing
Raaij, Willem Fred van - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 261-277). 1994
Persistent link: https://www.econbiz.de/10001288167
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Special section on advertising effects
In: Journal of consumer research : JCR ; an … 17 (1990) 2, pp. 160-236
Persistent link: https://www.econbiz.de/10001097310
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Coordination economies, advertising, and search behavior in retail markets
Bagwell, Kyle - In: The American economic review 84 (1994) 3, pp. 498-517
Persistent link: https://www.econbiz.de/10001166274
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Means-end chains and laddering : an inventory of problems and agenda for research
Grunert, Klaus G.; Beckmann, Suzanne C.; Sørensen, Elin - 1995
Persistent link: https://www.econbiz.de/10000924686
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Print ad recognition readership scores : an information processing perspective
Finn, Adam - In: Journal of marketing research : JMR 25 (1988) 2, pp. 168-177
Persistent link: https://www.econbiz.de/10001051616
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Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 134-144
Persistent link: https://www.econbiz.de/10001051619