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This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...
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where firms decide to locate particular segments of the value chain. The book examines globalization within the context of … diversity of responses across industries to these forces, and suggest that any understanding of globalization must appreciate …
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