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Applications of conjoint analysis to new product development

Sattler, Henrik - In: Cross-functional innovation management : perspectives …, (pp. 159-173). 2004

Persistent link: https://www.econbiz.de/10002504198

Corporate brand equity

Sattler, Henrik - In: Konzernmanagement : Corporate Governance und …, (pp. 235-249). 2001

Persistent link: https://www.econbiz.de/10001606326

Appropriability of product innovations : an empirical analysis for Germany

Sattler, Henrik - In: International journal of technology management : IJTM 26 (2003) 5/6, pp. 502-516

Persistent link: https://www.econbiz.de/10001932870

Appropriability of product innovations : an empirical analysis for Germany

Sattler, Henrik - 2002

Persistent link: https://www.econbiz.de/10004404148

Methods for measuring consumers' willingness to pay

Sattler, Henrik - 2002

Persistent link: https://www.econbiz.de/10004719799

Implementing effective customer participation for hedonic and utilitarian services

Blinda, Kristina; Schnittka, Oliver; Sattler, Henrik; … - In: Journal of Services Marketing 33 (2019) 3, pp. 316-330

Purpose: A distinct view of customer participation in services classifies the characteristics of the participation process as experience- versus outcome-oriented, each of which affects customer participation success uniquely for different types of services (utilitarian vs hedonic). This study...

Persistent link: https://www.econbiz.de/10012077201