Similar Search Results

Narrow search

Same but different : the effect of the unit of measure on the valuation of a unit price

Ohlwein, Martin - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209658

Preferences as a determinant of the measurement-unit effect for unit prices

Ohlwein, Martin - In: International journal of market research 65 (2023) 6, pp. 677-686

Persistent link: https://www.econbiz.de/10014427141

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10013257982

Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism

Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin - In: The journal of brand management : an international journal 31 (2024) 2, pp. 168-192

Persistent link: https://www.econbiz.de/10014511515

Customer satisfaction in business‐to‐business marketing: the case of retail organizations and their suppliers

Schellhase, Ralf; Hardock, Petra; Ohlwein, Martin - In: Journal of Business & Industrial Marketing 14 (1999) 5/6, pp. 416-432

Develops an orientation system for measuring customer satisfaction. Reveals dimensions of satisfaction experienced by retailers, taking account of the relevant literature, empirical studies on the satisfaction of retail organizations with their suppliers and the results of discussion with...

Persistent link: https://www.econbiz.de/10014843383