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the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies. …Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises … -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models …
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den Analyseschwerpunkten Mobiles Internet einerseits und Wissenschaftskommunikation andererseits werden Erklärungsmodelle …
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-- Controlling in media companies -- Corporate Social Responsibility in Media Companies -- Crisis Management in Media Companies … Data Analytics -- Digital Rights Management. Technologies, Application Areas and Development Perspectives -- Film and …. Preface to the Handbook of Media and Communication Economics -- Management of content in the core processes of production and …
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