Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein...

Purpose: This paper aims to offer a marketing perspective to the multidisciplinary debate on whether religion is expanding, declining or resurging in contemporary and allegedly secular society. Specifically, it examines the “secularization hypothesis”, which predicts that religion tends to...

Branding, promotion, and religious media -- past and present. From logos to logo and back again : images as transactional objects in the history of Christian devotion / David Morgan -- Spiritual healing for sale : medical pluralism and the commodification of Native American healing traditions /...