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Kotler, Philip
152
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43
Armstrong, Gary
35
Kerin, Roger A.
32
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29
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27
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25
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Jobber, David
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16
Donnelly, James H.
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Gbadamosi, Ayantunji
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16
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16
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Kurtz, David L.
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15
Brennan, Ross
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Grönroos, Christian
15
Iacobucci, Dawn
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American Marketing Association
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National Bureau of Economic Research
10
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10
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9
NetLibrary, Inc
9
European Society for Opinion and Marketing Research
7
Harvard Graduate School of Business Administration
7
American Management Association
6
Erasmus Research Institute of Management
5
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5
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Walter de Gruyter GmbH & Co. KG
5
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4
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4
Esomar
4
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4
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4
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4
Information Resources Management Association
4
Logos Verlag Berlin
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
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AMA Winter Academic Conference <2022, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
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Arbeitsgemeinschaft für Marketing
3
Business & Economics Society International
3
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3
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3
Europäische Kommission / Programme of Technical Assistance to the New Independent States
3
Fachhochschule Reutlingen / European School of Business
3
Institute of Practitioners in Advertising <London>
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International Association of Business Communicators
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SpringerLink / Bücher
137
Journal of business research : JBR
120
Industrial marketing management : the international journal for industrial and high-tech firms
95
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Journal of marketing
63
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of historical research in marketing
40
Springer eBook Collection
40
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
Journal of Islamic marketing : JIMA
32
Premier reference source
32
Springer eBook Collection / Business and Economics
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
29
The journal of business & industrial marketing
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Journal of business ethics : JOBE
26
Journal of advertising research
24
Business horizons
23
The marketing review
23
Edward Elgar E-Book Archive
22
Legends in marketing
21
Foundations and trends in marketing : FTMKT
20
Journal of Islamic marketing
19
Australasian marketing journal
18
International journal of islamic marketing and branding
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,217
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1
Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S.
;
Slatter, Stuart St. P.
-
1977
Persistent link: https://www.econbiz.de/10000001252
Saved in:
2
Economic reforms and Indian markets
Rao, Surendra Laxminarayan
-
1994
-
1., rev. ed
Persistent link: https://www.econbiz.de/10000882411
Saved in:
3
Information systems in marketing : an investigation for research and applications
Talvinen, Jari M.
-
1994
Persistent link: https://www.econbiz.de/10000883962
Saved in:
4
Basic types of business strategies and their implications on product development and marketing
Rajala, Arto
-
1994
Persistent link: https://www.econbiz.de/10000884402
Saved in:
5
BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000885243
Saved in:
6
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
Saved in:
7
Marketing's role in economic development
Reddy, Allan C.
-
1994
Persistent link: https://www.econbiz.de/10000885670
Saved in:
8
Monopolistic competition with marketing and search : a characterization of Epsilon-Nash equilibria for finite markets
Zink, Helmut
-
1993
Persistent link: https://www.econbiz.de/10000885903
Saved in:
9
Sugar industry management : financial, production, marketing, and industrial relations ; the role and working of State Sugar Corporation
Kumar, Chittaranjan
-
1994
Persistent link: https://www.econbiz.de/10000886156
Saved in:
10
Infrastructure of tourism in India
Singh, Ratandeep
-
1994
Persistent link: https://www.econbiz.de/10000886219
Saved in:
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