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Management of the advertising...
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Werbung
9,596
Advertising
8,826
Werbewirkung
3,587
Advertising effects
3,576
Konsumentenverhalten
2,750
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737
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656
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632
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285
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Game theory
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238
Emotion
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231
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Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
29
Kind, Hans Jarle
28
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Gierl, Heribert
20
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Terlutter, Ralf
17
Dave, Dhaval
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Reid, Leonard N.
16
Rossiter, John R.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hudders, Liselot
15
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National Bureau of Economic Research
55
American Marketing Association
10
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
Confederation British Industry
4
European Advertising Academy
4
IGI Global
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Peter Lang GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Association of National Advertisers
2
Axel Springer Verlag, Marketing Anzeigen
2
Boston College / Department of Economics
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
Institute of Practitioners in Advertising <London>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
London School of Economics and Political Science
2
NetLibrary, Inc
2
OECD
2
Seminar on the Business of Advertising <1978, Barcelona>
2
United States / National Recovery Administration
2
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Published in...
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Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
159
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Applied economics
26
Journal of international consumer marketing
26
Information economics and policy : IEP
24
International journal of consumer studies
24
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Source
All
ECONIS (ZBW)
9,055
USB Cologne (EcoSocSci)
506
EconStor
32
USB Cologne (business full texts)
17
ArchiDok
6
OLC EcoSci
5
BASE
1
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date (oldest first)
1
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
2
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
3
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
Saved in:
4
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
Saved in:
5
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
6
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
Saved in:
7
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
8
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
9
Advertising and competition
Backman, Jules
-
1967
Persistent link: https://www.econbiz.de/10000567769
Saved in:
10
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
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