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Marketingführung: Pflichtenhef...
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GfK marketing intelligence review
4
GfK marketing intelligence review : Marketingforschung für die Praxis
4
Marketing : journal of research and management
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Journal of Product & Brand Management
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
Saved in:
2
Process oriented marketing
Diller, Hermann
;
Ivens, Björn Sven
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10003320805
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3
MIR talks to Prof. Dr. Klaus L. Wübbenhorst, CEO, GfK SE : interviewed by Hermann Diller
Wübbenhorst, Klaus L.
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003902482
Saved in:
4
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
5
MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009419837
Saved in:
6
MIR talks to Professor Hermann Simon
Simon, Hermann
;
Diller, Hermann
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009518586
Saved in:
7
MIR talks to Prof. Dr. Klaus L. Wübbenhorst, CEO, GfK SE : interviewed by Hermann Diller
Wübbenhorst, Klaus L.
;
Diller, Hermann
- In:
GfK marketing intelligence review
(
2009
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009893798
Saved in:
8
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009893804
Saved in:
9
MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine
;
Diller, Hermann
- In:
GfK marketing intelligence review
3
(
2011
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009893818
Saved in:
10
MIR talks to Professor Hermann Simon
Simon, Hermann
;
Diller, Hermann
- In:
GfK marketing intelligence review
(
2009
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10010005613
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