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Description of purchase incidence by multivariate heterogeneous Poisson processes
Hoogendoorn, A. W.; Sikkel, Dirk - In: Statistica Neerlandica : journal of the Netherlands … 53 (1999) 1, pp. 21-54
Persistent link: https://www.econbiz.de/10001394904
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Analyzing purchase incidence and brand choice by hazard models
Hruschka, Harald; Stoiber, Helmut; Hamerle, Alfred - In: Operations-Research-Spektrum : Zeitschrift der … 20 (1998) 1, pp. 55-63
Persistent link: https://www.econbiz.de/10001234989
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An applied microsimulation model : exploring alternative domestic water consumption scenarios
Williamson, Paul - In: Regional science in business : with 61 tables, (pp. 243-268). 2001
Persistent link: https://www.econbiz.de/10001580892
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Multivariate logit models for market basket data analysis
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10013408641
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Structural econometric modeling in industrial organization and quantitative marketing : theory and applications
Hortaçsu, Ali; Joo, Joonhwi - 2023
quantitative marketing use structural econometric modeling to estimate the model parameters, give the economic …, empirical industrial organization and quantitative marketing." …, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm …
Persistent link: https://www.econbiz.de/10014282761
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Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob; Orzan, Mihai; Edu, Tudor - In: Journal of food products marketing 19 (2013) 2, pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
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Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies
Tresidder, Richard - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 708-726
Persistent link: https://www.econbiz.de/10011433676
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A Job yet-to-be-done : reinventing how universities define student needs
Gramescu, Lucian; Bibu, Nicolea - In: Journal of strategic management education : JSME 11 (2015), pp. 35-60
Persistent link: https://www.econbiz.de/10011664921
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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Rethinking the market research curriculum
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012171922