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Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.; Smidts, Ale - In: Journal of marketing research : JMR 52 (2015) 4, pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de; Giraldi, Janaina … - In: International journal of business innovation and research 9 (2015) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
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The influence of light on consumer behavior at the food market
Horská, Elena; Berčík, Jakub - In: Journal of food products marketing 20 (2014) 4, pp. 429-440
Persistent link: https://www.econbiz.de/10010399866
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Neuroscience technologies in marketing : a study of gender and TV advertisements using electroencephalography
Uva, Tomás; Freitas, Carlos Lucas de; Paiva, Teresa - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 362-380
Persistent link: https://www.econbiz.de/10011478457
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Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research
Isabella, Giuliana; Mazzon, José Afonso; Dimoka, Angelika - In: Journal of international consumer marketing 27 (2015) 5, pp. 346-363
Persistent link: https://www.econbiz.de/10011410246
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Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
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How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta; Gregory-Smith, Diana; Murmura, Federica - In: Psychology & marketing 39 (2022) 7, pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
-- 9. Personal Branding -- 10. Neuromarketing: The Role of the Executive Function in Consumer Behaviour -- 11. The Future … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … marketing, and integrated marketing communications, and also offers futuristic perspectives on neuromarketing, artificial …
Persistent link: https://www.econbiz.de/10013192340