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Planning integrated marketing communications
Bruhn, Manfred - In: Communication and leadership in the 21st century : the …, (pp. 13-34). 2008
Persistent link: https://www.econbiz.de/10003780567
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Relationship marketing : management of customer relationships
Bruhn, Manfred - 2002
Persistent link: https://www.econbiz.de/10001700925
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Relationship marketing : management of customer relationships
Bruhn, Manfred - 2003
Persistent link: https://www.econbiz.de/10004735076
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Adoption of e-health services from the user's perspective: Identification of the relevant determinants of adoption to benefit from the promises
Bruhn, Manfred; Schmidt, Isabel - 2010
The purpose of this paper is to construct a conceptual framework for the adoption decision of potential users in the field of electronic health services including the relevant determinants, sources of information aimed at reducing uncertainty about the innovation and the barriers that inhibit...
Persistent link: https://www.econbiz.de/10011428807
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie; Bruhn, Manfred - In: Psychology & Marketing 35 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10012083869
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Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
Bruhn, Manfred (ed.) - 1995
Persistent link: https://www.econbiz.de/10000548212
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Meffert, Heribert (honouree); Bruhn, Manfred (ed.);  … - 1997
Persistent link: https://www.econbiz.de/10000622940
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Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 1999 - 2., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10000680959
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Bruhn, Manfred (contributor); Meffert, Heribert (honouree);  … - 1998 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10000653007
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Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 1998
Persistent link: https://www.econbiz.de/10000656362