Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business...

Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Chapter 1 The Age of Crisis -- Chapter 2 Creating a Crisis-ready Organization -- Chapter 3 Building a Crisis Playbook -- Chapter 4 Securing Your Digital Assets -- Chapter 5 Social Media Monitoring -- Chapter 6 Storycrafting --...