The indestructible brand : crisis management in the age of social media
Venke Sharma, Hushidar Kharas
| Year of publication: |
2017
|
|---|---|
| Authors: | Sharma, Venke ; Kharas, Hushidar |
| Publisher: |
Los Angeles : SAGE, Response Business Books |
| Subject: | Produktmanagement | Product management | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Social Web | Social web | Markenartikel | Markenimage | Social Media |
| Description of contents: |
The age of crisis -- Creating a crisis-ready organization -- Building a crisis playbook -- Securing your digital assets -- Social media monitoring -- Storycrafting -- Execution -- After the storm
Table of Contents [gbv.de]
|
Online Resource
| Extent: | xiv, 142 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-93-86446-79-4 ; 978-93-86446-80-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672111