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Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Teller, Christoph; Dennis, Charles - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 14-36
Persistent link: https://www.econbiz.de/10009489016
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Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles (ed.); Melewar, T. C. (ed.);  … - 2016 - First edition
Persistent link: https://www.econbiz.de/10011536086
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Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles (ed.); Melewar, T. C. (ed.);  … - 2016 - First edition.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the … current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape …Front Cover -- Multi-Channel Marketing, Branding and Retail Design -- Copyright Page -- Contents -- List of …
Persistent link: https://www.econbiz.de/10012682524
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Impact of store atmospherics on customer behavior : influence of response moderators
Mishra, Hari Govind; Sinha, P. K.; Khoul, Surabhi - In: Journal of business and management : JBM 20 (2014) 1, pp. 45-65
Persistent link: https://www.econbiz.de/10010481914
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Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy; Virtue, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.; Ashley, Christy - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
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Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
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Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 356-374
Persistent link: https://www.econbiz.de/10011862033