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The effects of country of origin and corporate reputation on initial trust
Michaelis, Manuel; Woisetschläger, David M.; Backhaus, … - In: International Marketing Review 25 (2008) 4, pp. 404-422
Purpose – The purpose of this paper is to investigate the simultaneous effects of country of origin (COO) and corporate reputation on initial trust in a transition economy, and to compare these effects across two service industries. The model broadens COO research by incorporating initial...
Persistent link: https://www.econbiz.de/10014827428
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Does "made in ..." also apply to services? : an empirical assessment of the country-of-origin effect in service settings
Berentzen, Johannes B.; Backhaus, Christof; Michaelis, … - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 391-405
Persistent link: https://www.econbiz.de/10003807770
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Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David; Michaelis, Manuel - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
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What to expect after the honeymoon : testing a lifecycle theory of franchise relationships
Blut, Markus; Backhaus, Christof; Heußler, Tobias; … - In: Journal of retailing 87 (2011) 3, pp. 306-319
Persistent link: https://www.econbiz.de/10009380015
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Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes - In: Psychology & marketing 30 (2013) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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Toward a better understanding of stakeholder participation in the service innovation process : more than one path to success
Ommen, Nils O.; Blut, Markus; Backhaus, Christof; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2409-2416
Persistent link: https://www.econbiz.de/10011490977
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Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David; Haselhoff, Vanessa; Backhaus, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan; Woisetschläger, David; Backhaus, Christof - In: Journal of business research : JBR 124 (2021), pp. 780-789
Persistent link: https://www.econbiz.de/10012494021