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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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A change for good : changing consumerism through habits, motivation, and support
Herziger, Atar - 2017
Persistent link: https://www.econbiz.de/10011861476
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The company image : building your identity and influence in the marketplace
Selame, Elinor; Selame, Joe - 1988
Persistent link: https://www.econbiz.de/10013490118
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NGOs as legitimate partners of corporations : a political conceptualization
Baur, Dorothea - 2009
Persistent link: https://www.econbiz.de/10003816616
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Leadership and the deified/demonic : a cultural examination of CEO sanctification
Wray-Bliss, Edward - In: Business ethics : a European review 21 (2012) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10009660634
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Rhee, Jongeun; Johnson, Kim K. P. - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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Impact of value congruence on affective commitment : examining the moderating effects
Zhang, Jing; Bloemer, Johanna M. - In: Journal of service management 22 (2011) 2, pp. 160-182
Persistent link: https://www.econbiz.de/10009155030
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Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.; Ozsomer, Aysegul; Carvalho, Sergio W.; … - In: Journal of marketing 76 (2012) 4, pp. 92-108
Persistent link: https://www.econbiz.de/10009782927