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1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
A change for good : changing consumerism through habits, motivation, and support
Herziger, Atar
-
2017
Persistent link: https://www.econbiz.de/10011861476
Saved in:
3
The company image : building your identity and influence in the marketplace
Selame, Elinor
;
Selame, Joe
-
1988
Persistent link: https://www.econbiz.de/10013490118
Saved in:
4
NGOs as legitimate partners of corporations : a political conceptualization
Baur, Dorothea
-
2009
Persistent link: https://www.econbiz.de/10003816616
Saved in:
5
Leadership and the deified/demonic : a cultural examination of CEO sanctification
Wray-Bliss, Edward
- In:
Business ethics : a European review
21
(
2012
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009660634
Saved in:
6
Creation of the image and
brand
of the
enterprise
on the basis of marketing as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
Saved in:
7
Investigating relationships between adolescents' liking for an apparel
brand
and
brand
self congruency
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
Saved in:
8
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
9
Impact of value congruence on affective commitment : examining the moderating effects
Zhang, Jing
;
Bloemer, Johanna M.
- In:
Journal of service management
22
(
2011
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10009155030
Saved in:
10
Brand
concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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