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Advertising music
67
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67
Consumer behaviour
34
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34
Advertising effects
26
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26
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22
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Musik
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Craton, Lincoln G.
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Kemp, Elyria
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2
Allan, David
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Borders, Aberdeen Leila
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Fraser, Cynthia
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Kopp, Steven W.
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Natesan, Chinna
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Raja, Md Washim
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Spence, Charles
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Andersson, Pernille K.
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Cho, Yoon-Na
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Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Journal of advertising research
3
Journal of marketing communications
3
The journal of consumer marketing
3
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Designing and communicating experience
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Routledge interpretive marketing research
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The international review of retail, distribution and consumer research
2
Transnational studies in jazz
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
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Economy 4.0 and the COVID-19 pandemic : a review of research
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European journal of marketing
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Innovation in advertising and branding communication
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of business strategy
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Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Pervasive advertising
1
Premier reference source
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of applied business research
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ECONIS (ZBW)
68
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
A short history of Sound Branding
Groves, John
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 40-51)
.
2007
Persistent link: https://www.econbiz.de/10003731626
Saved in:
3
The Samsung Global Sound Project : cross-culture innovation
Day, Aaron
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 255-265)
.
2007
Persistent link: https://www.econbiz.de/10003731748
Saved in:
4
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
Saved in:
5
Music-brand congruency in high- and low-cognition radio advertising
Lavack, Anne M.
;
Thakor, Mrugank V.
;
Bottausci, Ingrid
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 549-568
Persistent link: https://www.econbiz.de/10003774821
Saved in:
6
"Love is in the air" : congruence between background music and goods in a florist
Jacob, Céline
;
Guéguen, Nicolas
;
Boulbry, Gae͏̈lle
; …
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 75-79
Persistent link: https://www.econbiz.de/10003848986
Saved in:
7
The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
Saved in:
8
The role of pleasant music in servicescapes: a test of the dual model of environmental perception
Morin, Sylvie
;
Dubé, Laurette
;
Chebat, Jean-Charles
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003438292
Saved in:
9
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
10
Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
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